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4.5 The four Ps

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4.5 The four Ps

Learning outcomes

This section of the IB Business Management syllabus focuses on the four Ps of the marketing mix: product, price, promotion and place. For ease of teaching and learning, this section is split into four separate parts, each covering one of the 4 Ps:

  1. Product

  2. Price

  3. Promotion

  4. Place

As this is the largest unit in the Business Management syllabus, it has been divided into 4 sections on this website for ease of access. Click the hyperlinks below to access the InThinking resources for each particular section of Unit 4.5 from the syllabus.
InThinking resources

Students can test their understanding of the 4Ps by taking this dynamic quiz. There are over 85 questions, but a random selection of 20 questions appear each time you take this quiz.

Return to the Unit 4 Marketing homepage